Digital Analytics Agency

Basic traffic reports only tell part of the story. AI agents will delve deeper into your website’s analytics to uncover the hidden gems of user behaviour. We analyse key metrics that paint a vivid picture of how visitors interact with your site, including time spent on page, scroll depth, sources of traffic and conversion rates at various touchpoints. We also track metrics like engaged session rate and scroll depth by device, so you can see exactly how behaviour differs between mobile and desktop visitors.

With User Behaviour Mapping you’ll be able to see exactly how visitors navigate your website, click by click, scroll by scroll. We utilise advanced tracking tools to visualise user journeys, creating a heat map that reveals visitor behaviour patterns in great detail. This visual insight helps you identify friction points and optimise the user experience for better conversions. We use tools like Hotjar and Microsoft Clarity to build these heatmaps and session recordings, giving you a genuinely visual picture of user behaviour rather than just numbers on a dashboard.

We transform complex data sets into clear, compelling visuals like charts, graphs, and dashboards. We help you make sense of the data in a way that is easy to understand, digest and ultimately allows you to make decisions with. Identify trends, patterns, and outliers with ease. We build these dashboards in Looker Studio, giving you a live, shareable view of your performance rather than static reports that go out of date.

Google Analytics is a powerful tool, but unlocking its full potential requires expertise. Our team are Google Analytics certified, confident in navigating the platform and using it to your advantage. We leverage GA to help you track, measure, and optimise your online performance. We’ve migrated dozens of clients from Universal Analytics to GA4, so you can trust your setup is configured correctly and your historical data isn’t lost in the process.