This Year in Focus: What’s On For Propeller in 2025

As January unfolds, we’re heading into 2025 with renewed energy and a clear sense of purpose at Propeller. This year is all about pushing the envelope—whether it’s through bold branding, a refreshed digital presence, or exciting new partnerships. From hosting our own virtual and in-person events, to participating in key industry conferences, we’re focused on staying ahead of the curve and delivering value where it matters most.

With last year’s momentum behind us, we’re ready for what’s next. Here’s a look at what’s in store for Propeller in 2025.

2024 ended on a high, with loyalty at the forefront. In December, we hosted the webinar Building Digital Experiences That Drive Loyalty in Hospitality with Pepper, featuring insights from Ellie Strestik, Mark Lillicrap, Domenic Rosenfield, and Jamie McIntyre. Together, we explored creating loyalty programs and social strategies that turn followers into lifelong fans. Missed it? Catch up on all the valuable insights here.

Other standout moments included hosting events with industry leaders from The Telegraph, TikTok, Vodafone, JKS Restaurants, and Red Carnation Hotels, as well as raising funds for Down Syndrome UK, a cause close to our hearts. Additionally, the launch of our Hospitality Unleashed Interview Series, provided a platform for marketing and digital leaders to share the strategies driving their success.

Above all, we’re incredibly proud of the exceptional work we delivered for our clients. Their trust and partnership remain at the core of everything we do.

Restaurant Marketer & Innovator European Summit (RMI) – 22nd January

We’re kicking off 2025 at the RMI European Summit, now in its seventh edition. Co-hosted by Propel and Think Hospitality, this two-day event brings together the brightest minds in the industry to discuss the future of hospitality. From cutting-edge tech, to marketing and brand-building trends, it’s where big ideas collide with practical insights.

Highlights include Unlocking Revenue Potential with Laura Irving, Chief Marketing Officer at JKS Restaurants, sharing how to balance brand authenticity with commercial success. Another standout is Winning Strategies: Pricing, Product, and Promotions Power Plays with Maria Vanifatova, CEO of Meaningful Vision, joined by marketing leaders from Heartwood Collection, 200 Degrees Coffee, and LEON. They’ll explore 2025’s key drivers, from price trends and menu strategies to digital and targeted promotions. We can’t wait to translate these insights into strategies for our clients.

Trends Shaking Up Hospitality in 2025 Webinar – 29th January

On January 29th, we’ll dive into the trends and technologies shaping hospitality in 2025 in our first webinar of the year. The agenda? Everything from AI-powered chatbots and self-serve kiosks to the growing demand for sustainability and community. Laura McKay, Marketing and Communications Director at St Austell Brewery, will join our in-house hospitality experts to explore how businesses can pivot to meet these challenges head-on. Register here to secure your spot!

The Future of Food, Drink & Travel – March

Mark your calendars for our in-person event in March. Hosted in our stunning in-house bar, we’re welcoming a panel of industry experts to spotlight the innovations that are shaping the future of food, drink, and travel. Expect insights from industry leaders and plenty of actionable takeaways. More details are on the way but trust us—this is one you won’t want to miss.

The Pub Show – 17-19 March

To round out the first quarter, we’ll head to The Pub Show at ExCeL London. As part of Food, Drink & Hospitality Week this premier event showcases the latest products, trends and innovations transforming the UK pub sector. It’s an unmissable opportunity to connect with industry pioneers and unearth ideas to enrich our work.

A fresh digital look: Our redesigned website

2025 marks a milestone year for Propeller. We’re unveiling a brand-new website that reflects our growth as a leading digital agency—showcasing our 24 years of expertise while offering a seamless experience to explore the services that set us apart. Whether you’re here to learn about work with hospitality powerhouses like Young’s, Aman, Marston’s PLC, The Celtic Collection, and Azzurri Group, or to understand how we help ambitious brands achieve their goals, we hope our new platform will deliver clarity and inspiration.

Elevating the Propeller brand

Consistency is key. This year, we’re fine-tuning our brand presence to highlight what makes Propeller unique. We’re doubling down on standing out—doing things differently, solving complex challenges and delivering results that exceed expectations. Our messaging will become even clearer, with a focus on simplicity and direct solutions—no fluff. As we stay ahead of trends and technology, our brand will evolve to reflect the latest developments, ensuring our clients stay one step ahead too.

Expanding our digital solutions

This year, we’re continuing to invest in our suite of services to deliver even greater value. From bespoke social media packages that reach the right audience to advanced analytics that turn data into direction, our expanded offerings are designed to help clients succeed in a fast-evolving digital landscape.

Partnering with Mixologists Garden and Criterion Capital

We’re excited to announce two new partnerships this year. First, we’ve teamed up with Mixologists Garden to elevate their social media presence through strategy, content creation, community management, and performance analysis. Be sure to watch their channels as we bring their digital vision to life!

Next, we’re partnering with Criterion Capital to deliver tailored web development services, creating not just a visually stunning website, but a high-performing platform that drives measurable results for their brand.

Collaborations with industry innovators

Innovation doesn’t happen alone. This year, we’re teaming up with some incredible technology leaders to bring fresh, game-changing solutions to our clients. While we can’t spill all the details just yet, trust us—there’s a lot to get excited about. Watch this space!

This year, we’re not just keeping up with the digital landscape—we’re shaping it. With a revamped website, new services, and ambitious partnerships, 2025 is all about delivering impactful work that stands out and gets results.

Ready to bring your bold ideas to life? Let’s make it happen. Get in touch or explore our services today.