Creating social buzz for the National Television Awards
Client
National Television Awards
Services
Social
Platform
Instagram, Facebook and X
4.4k
new followers on the Instagram account
604%
increase in Facebook page likes
90,000+
engagements with their Instagram page from posts on the night
The Opportunity
The National Television Awards is Britain’s leading TV awards event where all the winners are chosen exclusively by the public. The team at the National Television Awards reached out to Propeller to see if we could take on their social media for the night of their big event. Of course, Propeller were keen to oblige. With our team excited by the new project (and the prospect of being backstage at the NTAs) we ensured success from the start.
The Solution
After having an initial meeting with the production team behind the NTAs, where we discussed everything from social assets and strategy to the order of events, Propeller got to work ahead of the event. Our Design team created the stylish, sleek frames used in all of the ‘Winner’ and ‘nominee’ posts on Instagram. We worked with the team at the NTAs to ensure they were on brand and fit in with the event.
On the night, Propeller was ready for action. A crack team from Propeller headed over to the O2 to create a consistent workflow. Sourcing images, adding the NTA branding and scheduling across socials became a seamless operation.
