Entity Optimisation Agencyfor Better AI Visibility
Entity Optimisation
Propeller builds the entity infrastructure that makes AI systems recognise, trust, and cite your brand. In a search landscape where ChatGPT, Gemini, Perplexity, and Google AI Overviews decide which brands get referenced, entity architecture isn't optional; it's the foundation everything else is built on.
We engineer advanced schema, align your Knowledge Graph and Wikidata presence, and build the citation signals that give AI platforms the confidence to surface your brand consistently. Every element of our approach is designed around how specific AI systems retrieve and verify brand information, not just how Google historically indexed it.
With 20+ years of search expertise and proven results across hospitality, travel, and lifestyle, we turn entity optimisation into a durable commercial advantage.
Our Entity Optimisation Solutions
Engineer Advanced Schema
We audit your site, map entities, and implement precise Schema.org for services, people, locations, products, FAQs, and articles. Propeller validates markup, fixes conflicts, and synchronises data with sitemaps. Result: cleaner crawling, higher eligibility for rich results, and clearer signals to AI systems like ChatGPT, Gemini, and Perplexity across search journeys.
Build Verified Wikidata & Knowledge Graphs
Establish a canonical, verified profile for your brand. We complete Wikidata properties-name, description, identifiers, website, founders, categories-and fixes duplicates. Then this data aligns with Google’s Knowledge Graph and relevant industry databases, ensuring consistent references and IDs. Result: reduced ambiguity, stronger authority signals, and higher inclusion in AI overviews glob
Amplify Authority & Architecture
Analyse backlinks, anchors, and brand variations to remove ambiguity. Secures authoritative citations, updates inconsistent references, and strengthens entity co-occurrences. We design content clusters and internal linking that express clear hierarchies, connecting services, people, and locations. The payoff: improved semantic relevance, clearer authority signals, and dependable visibility across search.
Got questions? We’ve got answers
It’s how we make AI and search engines unambiguously understand your brand-who you are, what you offer, where you operate, and how you relate to other entities.
By aligning structured data, credible citations and knowledge graph presence, platforms like ChatGPT, Gemini and Perplexity recognise, trust and prioritise you.
Keywords match text; entities model real-world things. We focus on schema, Wikidata foundations, consistent citations and clear internal architecture so algorithms read context, relationships and authority – not just phrases. The result is more durable visibility across AI and search.
Clearer recognition by AI systems and search engines, higher eligibility for knowledge panels and AI Overviews, stronger performance on conversational and entity-led queries, and more consistent brand understanding wherever your brand appears.
Yes. Hotels, attractions and destinations rely on precise identification of amenities, locations, reviews and experiences. Entity Optimisation clarifies those details and ties them to trusted sources, helping AI choose your brand when travellers ask open-ended questions like “best boutique hotel near…” or “things to do in…”.
It complements, rather than replaces, what you’re already doing. We use your content and technical foundations to express clear entities, relationships and attributes, then align them with external sources. That makes every new page, campaign or PR mention work harder by reinforcing the same machine-readable story about your brand.