Stop guessing where you stand on bookings

This year marks 25 years since Propeller was founded. Hospitality has given us so much over that time, so we wanted to give something back: the UK’s first sector-wide report benchmarking where you sit on bookings.

The Hospitality Bookings Benchmark is delivered by Propeller and KAM, built for an industry where pre-booked business sits at the core of most brands, yet too few operators know where they truly stand vs their peers.

It enables marketing and operations teams to:

Benchmark booking performance against competitors
Make informed strategic and technology decisions at board level
Back investment in booking flow, deposits and CRM with data-driven metrics
Reduce no-shows and lift conversion at every stage of the booking journey

What We Uncovered For 2026

A broad variety of hospitality brands completed an in-depth survey, capturing metrics across everything from table reservations and room bookings to PDRs and large party enquiries. The survey dug deep into conversion and drop-off rates, deposits and no-show costs, the booking technology landscape, and how AI is starting to reshape both online and telephone bookings. Only hospitality brands who contributed data get access to the full benchmarking data, but a free summary report is available to all.

Hear The Findings Discussed

Propeller co-founder Matthew Richardson joined Jo Lynch from KAM Insight on Hospitality Talks to go through the benchmark: why 39% of consumers have abandoned an online booking because it was too complicated, what no-shows cost venues, and where deposits and AI fit in.